Project Gutenberg 2009-08-01 Public domain in the USA. 308 Kaufman, Herbert 1878 1947 13001403 The clock that had no hands, and nineteen other essays about advertising The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. Produced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) "The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of essays written in the early 20th century. This book delves into the world of advertising, exploring its critical role in modern commerce. Kaufman's essays illustrate how advertising serves as a vital connection between merchants and customers in an increasingly complex market landscape. In this collection, Kaufman uses various metaphors and anecdotes to illustrate the impact of effective advertising practices. He emphasizes that just as a clock relies on its hands to function correctly, a business must utilize advertising to ensure its success. Throughout the essays, he underscores important principles such as the need for persistence in advertising, the importance of clear and simple communication, and the necessity for businesses to adapt to changing market dynamics. By drawing parallels with historical events and characters, such as Alexander the Great and the Spartans at Thermopylae, Kaufman provides valuable insights into how modern businesses can navigate their advertising challenges and thrive in a competitive environment. (This is an automatically generated summary.) Reading ease score: 58.3 (10th to 12th grade). Somewhat difficult to read. en Advertising HF Text Category: Essays, Letters & Speeches Category: Business/Management 98610 2025-10-12T08:19:22.244748 text/html 96049 2009-08-01T06:49:40 text/html 130732 2025-10-12T08:19:28.796725 application/epub+zip 129614 2025-10-12T08:19:25.693742 application/epub+zip 105582 2025-10-12T08:19:24.426756 application/epub+zip 368179 2025-10-12T08:19:31.127763 application/x-mobipocket-ebook 339383 2025-10-12T08:19:27.971749 application/x-mobipocket-ebook 176823 2022-09-13T16:00:20.034686 application/x-mobipocket-ebook 74598 2025-10-12T08:19:21.738745 text/plain; charset=us-ascii 74288 2009-08-01T06:49:40 text/plain; charset=us-ascii 74279 2009-08-01T06:49:40 text/plain; charset=us-ascii 20880 2025-10-12T08:19:31.261695 application/rdf+xml 24373 2025-10-12T08:19:24.932739 image/jpeg 4505 2025-10-12T08:19:24.679750 image/jpeg 28528 2009-08-01T06:49:40 application/octet-stream application/zip 36138 2009-08-01T06:49:40 application/octet-stream application/zip 28494 2009-08-01T06:49:40 application/octet-stream application/zip 128354 2025-10-12T08:19:22.257759 application/octet-stream application/zip Archives containing the RDF files for *all* our books can be downloaded at https://book.klll.cc/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog en.wikipedia