Project Gutenberg 2020-02-10 Public domain in the USA. 772 Bernays, Edward L. 1891 1995 Freud, Edward L. Bernays Crystallizing Public Opinion Wikipedia page about this book: https://en.wikipedia.org/wiki/Crystallizing_Public_Opinion Produced by Tim Lindell, Charlie Howard, and the Online Distributed Proofreading Team at http://www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.) "Crystallizing Public Opinion" by Edward L. Bernays is a pioneering work on public relations written in the early 20th century. The book discusses the growing importance of public opinion in modern society, emphasizing how understanding and shaping this opinion has become vital for various organizations and individuals. Bernays presents public relations not merely as a form of publicity but as a strategic practice that can influence the thoughts and behaviors of the masses. The opening of the book features a foreword and preface that contextualize Bernays’ work in a rapidly changing world where public opinion has taken on unprecedented significance. He reflects on the principles of public relations developed in the past decade and how they have been validated through real-world applications. Bernays outlines the role of the public relations counsel as an intermediary who shapes communications between the public and organizations, highlighting the necessity for these professionals to understand public sentiment to effectively manage their clients' public image and influence societal perceptions. The introduction sets the stage for deeper exploration of the techniques and ethical considerations involved in this evolving profession. (This is an automatically generated summary.) Reading ease score: 48.5 (College-level). Difficult to read. en Social psychology Public opinion Publicity Public relations HM Text Category: Politics Category: Journalism/Media/Writing 322904 2025-06-24T10:31:00.020104 text/html 298547 2024-10-17T16:16:46 text/html 242040 2025-06-24T10:31:05.792104 application/epub+zip 239223 2025-06-24T10:31:01.206118 application/epub+zip 207591 2025-06-24T10:31:00.625097 application/epub+zip 329670 2025-06-24T10:31:09.443053 application/x-mobipocket-ebook 299446 2025-06-24T10:31:05.166106 application/x-mobipocket-ebook 265735 2022-09-27T17:53:04.324813 application/x-mobipocket-ebook 282833 2025-06-24T10:30:59.487091 text/plain; charset=us-ascii 262871 2024-10-17T16:16:46 text/plain; charset=us-ascii 17431 2025-06-24T10:31:09.580158 application/rdf+xml 19625 2025-06-24T10:31:00.744087 image/jpeg 2814 2025-06-24T10:31:00.691088 image/jpeg 265090 2025-06-24T10:31:00.089095 application/octet-stream application/zip Archives containing the RDF files for *all* our books can be downloaded at https://book.klll.cc/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog en.wikipedia