Archives containing the RDF files for *all* our books can be downloaded at https://book.klll.cc/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog Project Gutenberg 2022-08-17 Public domain in the USA. 127 De Wild, John H. DeWild, John H. Wild, John H. De 24016941 Elements of show card writing A course of instruction on how to make business-building show cards. $aUnited States :$bEducational Department of the Associated Advertising Clubs of the World,$c1923. Charlene Taylor and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) "Elements of Show Card Writing" by John H. De Wild is an instructional guide focused on the art of creating effective show cards, published in the early 20th century. The book is intended as an educational resource for those involved in advertising, particularly through visual displays in retail environments. With a practical approach, it explores the fundamentals of lettering and design, providing insights into how to write show cards that effectively convey business messages. The content of the book is structured into a series of lessons designed to teach readers the fundamentals of lettering, various alphabets, and layout techniques. Each lesson builds on the previous one, progressing from basic strokes to more complex designs. De Wild emphasizes the importance of mastering the basic strokes that form the letters before moving on to different styles of lettering, such as Roman, Egyptian, and Italic. Additionally, the book includes tips on selecting materials and tools, as well as practical examples and decorations to enhance the appeal of show cards. Throughout, there is a focus on the balance, proportion, and visual impact necessary for effective advertising messages. (This is an automatically generated summary.) https://archive.org/details/elementsofshowca00dewi/page/2/mode/2up 20200810154721dewild 1923 US Reading ease score: 70.7 (7th grade). Fairly easy to read. en Lettering Advertising cards HF Text Category: Art Category: How To ... 102456 2025-06-27T08:20:35.742912 text/html 76845 2024-10-19T00:03:31 text/html 3871017 2025-06-27T08:20:40.146922 application/epub+zip 3869055 2025-06-27T08:20:37.212882 application/epub+zip 154305 2025-06-27T08:20:36.248981 application/epub+zip 4147611 2025-06-27T08:20:42.361897 application/x-mobipocket-ebook 4119041 2025-06-27T08:20:39.348924 application/x-mobipocket-ebook 371762 2022-09-30T23:01:23.676903 application/x-mobipocket-ebook 88499 2025-06-27T08:20:35.427965 text/plain; charset=us-ascii 68450 2024-10-19T00:03:31 text/plain; charset=us-ascii 16529 2025-06-27T08:20:42.497885 application/rdf+xml 11618 2025-06-27T08:20:36.495914 image/jpeg 2022 2025-06-27T08:20:36.370900 image/jpeg 3904699 2025-06-27T08:20:35.838888 application/octet-stream application/zip