Project Gutenberg 2023-03-02 Public domain in the USA. 183 Dench, Ernest A. Dench, Ernest Alfred 16025184 Advertising by motion pictures $aUnited States :$bStandard publishing company, $c1916. deaurider, PrimeNumber and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive) "Advertising by Motion Pictures" by Ernest A. Dench is a comprehensive guide on the utilization of motion pictures as a medium for advertising, written in the early 20th century. This publication aims to inform advertisers about the various techniques, strategies, and effectiveness of using moving images to convey advertising messages effectively. Dench, an experienced journalist and industry insider, emphasizes the importance of leveraging the unique qualities of film to engage audiences and enhance commercial appeal. The opening portion of the book introduces Dench's motivation for writing this guide, specifically addressing the existing lack of concrete information regarding motion picture advertising. He highlights that despite the success of the film medium in entertainment, its advertising potential remains underexplored due to a scarcity of organized knowledge. Dench outlines key considerations for advertisers, such as the significance of visual storytelling, the need to avoid clutter in film advertisements, and how to captivate audiences through quality content. He emphasizes that successful advertising requires an understanding of how audiences engage with films, and a well-crafted motion picture can effectively convey a product's appeal without relying heavily on verbal communication. (This is an automatically generated summary.) https://archive.org/details/advertisingmotion00dencrich 20210705051903dench 1916 US Reading ease score: 58.0 (10th to 12th grade). Somewhat difficult to read. en Motion pictures Advertising HF Text Category: How To ... Category: Business/Management Category: Journalism/Media/Writing 258576 2025-06-27T14:06:50.872390 text/html 257047 2023-03-02T17:25:39 text/html 414383 2025-06-27T14:06:57.423362 application/epub+zip 411181 2025-06-27T14:06:52.295415 application/epub+zip 287957 2025-06-27T14:06:51.504342 application/epub+zip 1014128 2025-06-27T14:07:01.110331 application/x-mobipocket-ebook 967491 2025-06-27T14:06:56.678379 application/x-mobipocket-ebook 220083 2025-06-27T14:06:50.236432 text/plain; charset=us-ascii 219869 2023-03-02T17:25:39 text/plain; charset=us-ascii 17785 2025-06-27T14:07:01.250348 application/rdf+xml 14493 2025-06-27T14:06:51.718391 image/jpeg 2284 2025-06-27T14:06:51.611359 image/jpeg 81306 2023-03-02T17:25:57 application/octet-stream application/zip 517035 2023-03-02T17:25:57 application/octet-stream application/zip 543146 2025-06-27T14:06:50.905374 application/octet-stream application/zip Archives containing the RDF files for *all* our books can be downloaded at https://book.klll.cc/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog