Project Gutenberg 2005-02-01 Public domain in the USA. 106 Bentley, Mildred Maddocks 1881 1955 Maddocks, Mildred The consumer viewpoint : $b covering vital phases of manufacturing and selling household devices Produced by Joshua Hutchinson, David Garcia, Charles Franks and the Online Distributed Proofreading Team. "The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks is a significant publication that explores the relationship between manufacturers of household appliances and their primary users—women. Written during the early to mid-20th century, this book focuses on consumer needs and experiences in the rapidly evolving market of household devices. It discusses the unique challenges faced by manufacturers when designing and marketing products intended for women, emphasizing the importance of understanding consumer perspectives in this context. In "The Consumer Viewpoint," Maddocks draws upon years of research and feedback from consumers to highlight frequently overlooked factors in appliance manufacturing. The text stresses the need for manufacturers to prioritize functionality, safety, and durability in their products, detailing the specifics that consumers desire in items such as washing machines, vacuum cleaners, and irons. By analyzing consumer purchasing decisions, it becomes evident that women value solid construction, efficiency, and easy operation over flashiness or superficial features. The book serves as both a guide for manufacturers and an educative resource for consumers, advocating for a better understanding of the practical and emotional needs of women as primary users of household appliances. (This is an automatically generated summary.) Reading ease score: 56.7 (10th to 12th grade). Somewhat difficult to read. en Home economics -- Equipment and supplies TX Text Category: Business/Management 61612 2025-07-03T11:13:50.808674 text/html 57564 2014-04-07T09:09:14 text/html 114740 2025-07-03T11:13:55.895722 application/epub+zip 113301 2025-07-03T11:13:53.659684 application/epub+zip 85459 2025-07-03T11:13:52.592704 application/epub+zip 205294 2025-07-03T11:13:57.542643 application/x-mobipocket-ebook 194513 2025-07-03T11:13:55.255678 application/x-mobipocket-ebook 158900 2022-09-04T05:59:11.422781 application/x-mobipocket-ebook 50204 2025-07-03T11:13:50.553633 text/plain; charset=us-ascii 49870 2014-04-07T09:09:04 text/plain; charset=us-ascii 19095 2025-07-03T11:13:57.661645 application/rdf+xml 12401 2025-07-03T11:13:53.090740 image/jpeg 2858 2025-07-03T11:13:52.839712 image/jpeg 19752 2014-04-07T09:10:34 application/octet-stream application/zip 18652 2014-04-07T09:10:34 application/octet-stream application/zip 115174 2025-07-03T11:13:50.814683 application/octet-stream application/zip Archives containing the RDF files for *all* our books can be downloaded at https://book.klll.cc/wiki/Gutenberg:Feeds#The_Complete_Project_Gutenberg_Catalog en.wikipedia